Security Software Scare Tactics
Posted by Monte Robertson on Sat, Feb 27, 2010 @ 01:35 PM
Rat's, Worms and Viruses - oh my!
I saw a picture of an Antivirus Ad running in a store-front window the other day. The ad used a bunch of in-sync monitors intended to give the passerby an uneasy, but at the same time safe feeling, about being on the Internet. It occurred to me this was a very creative way of presenting FUD.
Fear, Uncertainty and Doubt is a main motivator driving our economy. These are key emotions played upon by many industries because fear is big business.
I am not a big FUD fan because it is not a fair tactic, especially when used on those who are easily impressed or naive about things of this world. It is hard to draw a definitive line between what should be feared and simply presenting the facts. Wouldn't it be better to just promote the positive and not accentuate the unknown?
So, maybe this begs the questions;
1. Is the Internet to be feared? And;
2. Does Internet Security really exist?
The nature of the Internet is a medium to mostly share information. If you have information that is not to be shared, it probably should not be connected to the Internet. Why? Because of this fact; you cannot simultaneously share and secure the same data. Simple sounding, yet harder make real. Or is it?
Reading what I read daily about Internet security, the uneasy feeling about being on the Internet is well deserved. Experience tells me that the safe feeling about Internet Security must be worked hard for and earned.
So yes, Internet Security really does exist and is a direct result of the choices we make. Life is a risk, so we live with the choices we make every day. Choose well. That's the best one can do.
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